PROJECT
Digital Interactive Catalog
SUMMARY
For the fashion designer Kas Kryst, I designed a digital interactive catalog to enhance the browsing experience for buyers and wholesale clients. Unlike traditional static PDFs, this catalog streamlines the wholesale process with intuitive navigation and engaging design, improving the purchasing process and strengthening the connection between the designer and buyers.
MY ROLE
Art Direction
Graphic Design
The catalog is divided into three key sections:
1. Detailed Product Pages: Clicking the button directs buyers to a page with full product specs: sizing, fabric, wholesale price, and additional images showcasing the product from multiple angles.
2. Campaign Imagery: High-quality seasonal photos set the tone and showcase the brand’s vision.
3. Lookbook & Product Info: Each lookbook image is paired with product details (name, SKU) and an interactive button.
PROJECT
Social Media assets
SUMMARY
I designed a wide range of social media assets, from promotional graphics to curated content highlighting key brand moments. This also included layouts showcasing press features and magazine editorials, making sure they matched the seasonal color scheme while staying true to the brand’s unique style.
MY ROLE