During my time at Free Country, I had the opportunity to take on both the art direction and photography for their lifestyle campaigns. Below are the results from three lifestyle shoots I had the pleasure of creating, each reflecting the unique energy and vision we aimed to portray.
PROJECT
Free Country FW24 Lifestyle Campaign
SUMMARY
For the Fall-Winter campaign, I wanted to capture the energy and warmth of the season—crisp air, golden light, and the feeling of being outdoors. The concept was all about movement, adventure, and real moments, showing people actively embracing the elements, whether hiking up a winding trail, running through fresh snow, or gathering around a fire after a long day outside.
MY ROLE
Photography
Art Direction
PROJECT
Free Country SS24 Lifestyle Campaign
SUMMARY
The Spring-Summer campaign captures the season’s happiness and spontaneity—sunny days filled with adventure, friendship, and laughter. From morning yoga and park jogs to spontaneous road trips and dancing in warm summer rain, it’s all about effortless energy, real connections, and living in the moment.
MY ROLE
Photography
Art Direction
Production
PROJECT
Free Country FW23 Lifestyle Campaign
SUMMARY
The Fall-Winter 2023 shoot combines lifestyle photography with clean, product-focused lookbook shots, resulting in engaging images that showcase the collection in action while emphasizing its quality, design, and versatility.
MY ROLE