FC E-Commerce

SUMMARY

I led the creative vision for the e-commerce platforms, ensuring that all visual content aligned with brand guidelines and maintained a cohesive, high-quality aesthetic.

I established clear standards for lighting and composition, and worked closely with the hair & makeup, styling, and retouching teams to achieve a consistent look across all imagery.

In addition to art direction, I was responsible for photographing both on-figure and product shots, capturing visuals that effectively showcased the brand’s identity.