PROJECT
Newsletters, Catalogs & Social Media Assets
SUMMARY
During my time in Free Country, I conceptualized and designed a wide range of projects, from newsletters and catalogs to social media assets and presentations, ensuring everything stayed on-brand and visually cohesive.
MY ROLE
Art Direction
Graphic Design
PROJECT
Seasonal Catalogs
SUMMARY
The essence of each season was captured in a printed catalog, highlighting our bestsellers. By combining lifestyle photos with product images, we created a visually engaging showcase that brought the collection to life.
MY ROLE
Art Direction
Graphic Design
Photography (lifestyle & product)
PROJECT
Holiday Gift Guide 2023
SUMMARY
For this holiday gift guide, I wanted to bring all the warm feelings of the season. The concept was all about cozy, gift-ready styling, featuring soft and snuggly fabrics wrapped up in a festive setup. I played with a warm color palette that matched the season’s collection. Each product was arranged like the perfect present—ready to be unwrapped and loved!
MY ROLE
Art Direction
Photography
Set Design
PROJECT
Holiday Gift Guide 2024
SUMMARY
For the holiday season, I created an interactive catalog featuring a collection of coordinated outfits for the whole family (dogs included!). Interactive product tiles allowed shoppers to see each item up close and seamlessly navigate to the website for purchase, making the shopping experience smooth and intuitive.
MY ROLE
Art Direction
Graphic Design
